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While Facebook may be a hot marketing tool now, there is a danger to put too much effort in the center of their marketing efforts.

In a recent post I talked about publishing routes and adapt your content and publish it selectively to different sites Web.puede be dangerous, however, if taken too far, and only focus on the construction of its content on a Web site (especially one that does not have a control absolute envelope) because you and your business open to whims and decisions of others. I see this withTwitter happening to some degree and now, increasingly, with Facebook.

Facebook should be a tool in your Toolbox marketing… just get not only tool.Now not wrong me wrong, there is nothing to Web sites like Twitter or Facebook-long as part of a global.Sin strategy however, when Facebook represents all your marketing activity you are taking a huge risk. I have seen this done with small marks, but I believe that, by choosing a known brand, national, I can lead more effective starting point. Take a look at the Web page for VitaminWater.com vitamin water.

At the time was writing this post, VitaminWater.com 301 redirects to a Facebook page for vitamin water. I am all to try things, thinking outside the box and experimentation.After all, was one of the few people who liked the bowling redirection trick. But was temporal.Cuando redirects your website to a page of twitter, facebook page, wikipedia page or any other page not under its absolute complete control, you are not already a your own teacher. Many web 2.0 companies have a history of spots and have come to some very bad decisions in the past, and I would Facebook from the top of the list of bad decision makers.Anyone remember the Faro, denial of the Holocaust or the recent kerfufle privacy incident fiasco A drop basket Facebook Marketing eggs you put the fate of your company under the guidance, regulations and conditions of service of a company who has been increasingly poorer decision making with alarming regularity.?

Let us be clear: Facebook wants to rule the web.If you don’t believe that deactivation of several high profile to the Google engineers facebook accounts was not a warning shot of the bow, which really need to open our eyes. Facebook and Google will be in the war for the web very soon, and you want to be collateral damage in that war.

Facebook should be a tool in your Toolbox marketing is not the only tool.

Facebook and Google will be in the war for the web very soon, and you want to be collateral damage to war.In the next year, expect Facebook to make a concerted effort to implement the business done Facebook.De, I hope to do everything possible to encourage people to make their presence on the primary or unique website Facebook.Si was Facebook, would have a team of developers and programmers working in giving Facebook pages for less technical people to use and actualizar.No fall into the trap.

If you are looking for information about obtaining more Facebook, withdraw this Brian Carter presentation at Pubcon.Es 2010 really well.

Related posts: Really Facebook Still Don ‘ T does Do You c ‘ mon Facebook really thought that we had spent this past…Facebook and Firefox from my stalker facebook status has been exposed me figure… do thesis work better with Digg and Facebook if you are involved with social media such as Digg, Facebbok sites… labeled: facebook, marketing, social media

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