October 19th, 2009

I was just doing a bit of cursory research this morning on behalf of a make your own jewelry company here in Portland whose website I had the pleasure of reviewing as part of the excellent Bend WebCAM last week.

The number one Lucky Pack result for “Portland Jewelry” was Maloy’s Jewelry Workshop, which had gotten 19 reviews in an otherwise-fairly-dead social space.  Nice job, Maloy’s!

As I browsed their Place Page (they do not appear to have claimed their listing yet, sadly), I noticed this little feature:

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Most people use search engines to find what you are looking for. This means that all of his writing for the web to search in mind engines needs. No matter if you’re writing SEO content for your Web site, new articles or messages for your blog.

SEO copy writing much more that is only writing rich-text keyword search engine.Once they arrive, should appeal to your readers humanos.Contenido SEO writing means apply keywords to your Web site in a way that teaches search engines index your Web site.

Research your keywords and keyword phrases. Choose a primary keyword phrase to focus. No matter if you’re writing a web page, an article or blog message. Websites can handle up to three phrases, as in closely are related.Headline: a well-written headline will detect the interest of your readers and search engines.Use your primary keyword phrase prominently in the holder so that search engines will take notice.Remember that the purpose of the holder is attracting attention and generate interest.Write: start writing your key words clearly in the mente.Pruebe and form its main theme of his clave.No word phrase needs to worry about the keywords work

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October 30th, 2009

As many readers probably know, Telmetrics president Bill Dinan responded to my original Search Engine Land column about call-tracking last week.  Greg Sterling was kind enough to let me post a response to Bill’s response on his blog this week.

Please check it out & let me know your thoughts either in the comments area on Greg’s blog, or below.

4 Responses to “” Kyle Kazak says at
October 30th, 2009 at 9:16 am

Recently I have noticed that my client’s LBL have been getting merged with similar but separate listings. By adding a call tracking number to a listing that has numerous other citations from prominent directories seem to create a negative action.

When Google spiders these citations, the implication of them stating a different phone number than what you told Google is enormous. They devalue your submission in my opinion.

If you start a companies’ online presence with the tracking phone number, the other listings outside from the LBL will start indexing your tracking phone number as your main phone number. I have had great success with tracked number in local search but recently I have been receiving numerous complaints about incorrect merged accounts?

P.S.
Google updated page ranks last night!

Ned Cifric says at
November 1st, 2009 at 8:07 am

I can not believe that LBL is going through such dramatic changes. I had listing that were posted years ago and have been active until this recent change. There is no doubt in my mind that if you base your business model on LBL and for that matter Google, you will not be able to sleep at night. Some of my listing are totally gone of the Maps. This is the 5 day since Google LBL has gone haywire and I still have many listings missing.

Ned Cifric says at
November 1st, 2009 at 8:08 am

David Mihm do you have any suggestions?

PureSheer says at
November 20th, 2009 at 3:35 pm

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Had taken the time and money to create a Web site and it is now online. Perhaps you have visitors that to stop, but nobody buys or even calls. They are getting frustrated. Maybe not are online customers? The most likely answer is that your website is failing due to mistakes you made in the construction of your Web site marketing.

A Web site that may not be in business costs twice.

For the time and expense in the construction of the website.For the missed opportunity of bringing new business.

Let’s take a look at the common causes for the failure:

Client: Lack of a clearly defined

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 Subscribe via Feedburner”Randy” Awards (5)Design (9)For Fun (14)General Marketing (24)Google (39)Links of Local Interest (12)Local SEO (68)SEO Industry (72)Small Biz Considerations (56)Uncategorized (1)Local vs Traditional SEO: Why Citation Is the New LinkLocal Search Ranking Factors, Vol. 2Local Search Ranking Factors, Vol. 1The Ten Commandments of Online Marketing for Small & Local BusinessesThe Mother of All SMX Local/Mobile RecapsThe “BCS” for Local Search Engine OptimizationThe Value of the Yellow Pages for Small Businesses TodayThe Ultimate Local SEO Vanity SearchA Framework for Thinking about Local Search CampaignsWhy Google REALLY Introduced the 10-PackWhat Google’s ZIP Code Targeting Means for Small Businesses

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He has decided to launch a blog for your business and want potential customers to read what it says. Want to be seen as the expert in your market. After several months, only a few people per day arrive at your blog and no one stops any comments. What could be wrong?

Here are some of the main reasons why blogs can fail to attract readers.

Content uninteresting: according to Forrester Research, the problem is that many of the blogs not energize your audience and read as

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January 8th, 2010

First off, I’d like to let readers know that this post has been in draft status for almost eight months.  So please excuse any anachronisms or poor idea flow…but hopefully I’ll be able to tie things together in a cohesive and insightful way

I’ve paid attention to Yelp pretty much since its inception, admiring its growth from afar and debating its potential to either disrupt or expand the customer base of the average small business owner.  But ever since my former hometown weekly, the East Bay Express, published its controversial “Yelp and the Business of Extortion” column last February about the purported tactics of some of Yelp’s sales representatives, I’ve taken an even keener interest.

The Express’s Kathleen Richards interviewed a handful of business owners who claimed that Yelp sales reps had offered to take down negative reviews in exchange for advertising, and some who were even threatened with negative reviews if they did not advertise.  Naturally, Yelp decried the report and defended its practices.  And despite a follow-up story in the New York Times about Yelp’s “power to make or break a restaurant or small shop,” it remained unclear exactly what had happened.  This wasn’t the first story that suggested Yelp’s sales reps were pursuing some questionable tactics.

Paul Smalera of Slate / The Big Money was skeptical of the anonymity of Richards’ story, rightly asserting that “Yelp is simply a different animal than most merchants are used to dealing with.”  He asked business owners and Yelpers who had a beef to share it with him for publication.  While he did find Yelp engaged in high-pressure sales tactics and its review filter deleted some legitimate reviews (more on this later), he didn’t find evidence to support Richards’ extortion claims.

But, where there’s smoke, there’s usually at least some fire…how much of it was business owner confusion, how much was algorithmic, and how much was over-aggressive sales?  If one of the smartest guys in tech didn’t know for sure, I sure don’t either.  My guess is that there were some misleading or commission-hungry sales reps who’ve since been re-trained or re-assigned, and perhaps the throttle on Yelp’s review filter might have been set a little too high in the Spring.

The fact that Yelp was even a “target” of this kind of coverage signaled in some way that it was now a force to be reckoned with–as Greg Sterling pointed out.  Companies like MerchantCircle have been using underhanded sales tactics for years, or at the very least, “struggled with execution” in exactly the same manner as Yelp, and have not yet garnered media attention for these tactics outside our little SEO community.

A Noticeable Change in Mindset

CEO Jeremy Stoppelman’s quotes from the New York Times article above…

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It is not enough simply to get visitors to your Web site. The trick is to convince these people to work with your business. It is necessary to convert those visitors to leads and then paying customers. If you did not yet ready to buy, you will have to convince them to stop their email address to keep you in the market for them.

Whatever action you want visitors to take, it is necessary to design a path conversion on your Web site.

Visitor: Start by clearly understanding your audience and why they come to your website. Visitors are looking for something. You need to understand your question, or need, and then has the answer expected for them as soon as arrive.Purpose: every page must have a purpose for your content. It is should focus on getting your visitor to take measures or at least more direct in their sequence of sale. Its real aim is to get your visitor to take action and make a commitment to you.Action: design your call to action that encourages its visitors to communicate with you or your subscription. Action buttons must be very visible and prominent to Excel and be clearly seen when a visitor arrives first and without scrolling down the page. Network tends to be the best color to make the action buttons are out.Incentives: creating incentives for people to give their contact information.To offer something of value you want to your target audience is very effective.This could be a report, eBook, or track-eCourse.Call: If the main action you want from your visitors is to make a phone call, then get track Kall8 phone number or similar service, and forward this to your number principal.Esto gives a measure of that comes from your website and a record of your phone numbers with the date and time of each Bookmark Us llamada.Socialmente:

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“No minute gone comes ever back again…take heed and see ye nothing do in vain”
–inscription near Liberty, Carnaby Street London, visited on 23/04/10

A surprising number of you have emailed or mentioned to me at conferences that you’ve been disappointed with my blogging schedule recently.  I’ve become involved in a number of projects that have required more time than I anticipated–not the least of which is GetListed.org’s Local University–the next one is in Minneapolis on May 13 (shameless plug: please encourage any small business owners you know in the Twin Cities to attend–they can use discount code ‘mihm2010?).

I’ve even had to suspend my Search Engine Land column, unfortunately, because I just feel I’ve been overextended.  I was sad to do that, because SEL has given me tremendous visibility beyond this tiny little corner of the blogosphere.  My editor, Elisabeth Osmeloski, has graciously offered to allow me to contribute guest posts going forward, however, which I plan to do on a more-or-less quarterly basis.

And, as many of you know, I’ve just returned from a three-week trip to the Netherlands, India, and the UK–a much-needed break after such a busy Spring.

After a Herculean effort churning through my feed reader over the weekend, as well as my Delicious account for the past few months, I thought I’d highlight what I found to be the most significant developments in Local during my vacation, and over the course of my time away from blogging. Andrew Shotland took the words right out of my mouth last night.

Google Local Business Center Places Rebrand

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Video is the latest attractive format on the web and the average Internet user views 25 minutes of video each day. YouTube is the number one video site. If you are not producing videos, a huge potential source of traffic is lacking.

In March 2010, users of 180 Million Internet Ee.uu. they had seen videos of 31.2 million or more than 100 million videos being views every day. It is an average of 173 videos by Internet user in Ee.uu. per month.YouTube was 42 per cent of all videos viewed in following línea.El nearest video provider was only 3.4% of the videos you see Hulu.

YouTube is clearly the leader and the place that you want to host vídeo.Pero, what types of videos would you want to post? The first thing you need to do is interesting for a potential customer.

Expert interviews: find experts in your market and they interview about trends, predictions, or events that are important to its market.Tutorial destination videos: choose a theme that potential customers would find interesantes.Vídeos of education are a great way to build confidence in your business.The goal is to provide quality that will impact content viewers.Customer Stories: have customers share their experiences working with your company.Perhaps a story about a project that made for them and how he made a difference to them.

The most important is experimentar.Vea what types of video and even what content works best with your audience objetivo.estos videos can be seen on YouTube or easily embedded YouTube embed on your own website or blog using the provided codes.

Always provide the URL of your Web site in the introduction and conclusion of a trade mark of water near the bottom of the full video or the vídeo.después of all, you want to make it easier for viewers to if you are interested.

Use keywords in the title and labels of the video is key to having the video are on YouTube.

Socially Bookmark Us:

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